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Sunday, November 13, 2005

Pocket-Lint Introduces The Fluffies, the UK's leading gadget review website with almost 2 million page impressions each month, is pleased to announce the launch of the first annual Awards - The Fluffies.

The awards will heap plaudits upon the cream of this year's gadgets, rewarding real innovation and excellence in design.

Never before has it been so important to provide a trusted guide as to what is hot, and what is not in the world of consumer gadgetry.

The past year has seen huge change, including the mass market adoption of GPS navigation devices, the world¹s first ipod mobile phone, widespread proliferation of MP3 players in all shapes, sizes and colours, the UK's first 3 megapixel cameraphone and the next generation of handheld gaming devices.

The Fluffies aim to provide clarity and sanity within an environment of massive upheaval, progress and complexity.

The awards, to be held on the 1 December 2005 will be decided from a shortlist of products, as decided by readers.

Any product fitting into one of the 12 categories below and launched in the UK after the first of December 2004 will be eligible.

Readers will also be able to vote for the Vodafone sponsored, Pocket-lint Readers Award ­ nominating the best overall product of 2005.

Awards will be given in the following categories:

  • Best MP3 Player

  • Best Media Player

  • Best Mobile Phone

  • Best Compact Digital Camera

  • Best Prosumer Digital Camera

  • Best PC or Console Game

  • Best Laptop

  • Best Home Entertainment Gadget

  • Best PDA or GPS Device

  • Best Lifestyle Gadget

  • Most Innovative Gadget of 2005

  • Best Overall Gadget or Gizmo 2005 (The Pocket-lint Readers Award 2005)

Stuart Miles, editor of, said:

"The consumer electronic industry is rampant at present. Never has the pace of innovation been so rapid and with Christmas rapidly approaching there has never been a better time to sort the wheat from the chaff.

Pocket-lint takes great pride in the quality of its reviews and for those products that make the grade, the Fluffies will heap praise where it is due."

Pocket lint now receives almost half a million visitors every month and reviews over six products every week.

Readers can see what gadgets have been nominated and vote for their favourite Gadget of 2005 at

About is the leading gadgets, gear and gizmos sites in the UK receiving 1.5 million page impressions a month.

The site covers everything from digital cameras and mobile phones to home appliances and boys toys.

Staffed by a number of established journalists, the site has become a one-stop-shop for anyone wanting advice as to which piece of kit to choose.

Pocket-lint regularly breaks exclusive news stories and reviews by virtue of the contacts it has with key technology manufacturers.

For further information please contact:

Stuart Miles at stuart[at]

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